Esther Maina recently had the honor of speaking at the Mobile East Africa 2014 event. She chose to speak on social data. In a bid to demystify the phenomenon that is big data.

Maina set out to give a brief intro on just what the social data revolution was about.

The world has so far experienced three major revolutions: Agrarian, Industrial and Information revolution. We are currently witnessing the fourth revolution which is social data revolution. Social data revolution (according to Wikipedia), is the shift in human communication patterns towards increased personal information sharing and its related implications, made possible by the rise of social networks in early 2000s. This phenomenon has resulted in the accumulation of unprecedented amounts of public data.

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